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  • Melissa Shreeve

Not Getting Enough Views on Facebook?

Updated: Mar 8, 2021

Let's face it. Getting views and engagement on social media can be tricky. What strategy is the most successful?

Why can it be so difficult?

Facebook is overrun with content and organic reach is declining as the platform tries to refine what each user sees. To say it politely, there's a lot of content vying for attention. Facebook prioritizes posts that are most relevant and engaging to the user, so it is important to know what interests your audience.

More is not always better.

It might come as a surprise but having too many followers can actually harm your visibility on Facebook. They reward meaningful activity so it makes sense that popularity without engagement is useless. The larger your audience, the more difficult it is to keep engagement levels high.

Facebook actually sees your posts as spam if you get a lot of views but very few clicks. It's more effective to target a manageable audience of people who regularly engage with your content.

Yes, growing your page followers is important but there can be so many more strategies to getting the results you are after.

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